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Podcasts: The New Frontier in Leadership Communications
As the dust settles after the US election, analysis has focussed on the factors that led to Trump securing the popular vote. The first ‘podcast election’ demonstrates how this medium can connect leaders with ‘new’ audiences in a format that demands authenticity, honesty and adaptability to unexpected questions.
Behaving with authenticity on a podcast stands to gain a leader (and their organisation) not just visibility, but a meaningful, lasting connection with their audience. It demands communicators embrace the challenge of the format and consider podcasts as crucial to achieving awareness and engagement.
New strategy launched for The Pensions Regulator
As part of a project team, we’ve been working with The Pensions Regulator to develop their new digital and data strategy. Launched this week, the strategy shifts the organisation to put people and culture at its heart.
A price on happiness
Irrational Capital has launched a new fund that bases stock-picking decisions on employee happiness, using a proprietary data system that includes workforce surveys to assess emotional health. Outperforming peers, the fund effectively puts a value on investing in workplace culture and demonstrates the direct impact it will have on business performance and shareholder value.
Climate action needs communications leadership
Tackling climate change requires both government leadership and collective action. At its heart is effective communication is that motivates change by balancing the risks of inaction with the opportunities presented by solutions like renewable energy. The lesson for leadership is that clear, honest communication—focused on both challenges and benefits—is essential to inspire public trust and drive meaningful action.
The polarised court of opinion
Increasingly, organisations are being drawn into debates on sociopolitical issues, such as gender politics and global conflicts, amplified by social media and demands for accountability. Determining how to respond, and when, demands a more agile approach to corporate reputation that begins with considering it a strategic function that is essential to operational delivery. Then, by including in the operational risk register, the leadership team can both be made aware but also understand what steps are needed to manage the impact. This approach will not only mitigate risks but also has the potenial to unlock the opportunity of a more direct, responsive relationship with key audiences.
Communicating in tough times is crucial
In moments of financial crisis, I've often sat in strategy meetings and heard fellow leaders talk about communications as a luxury that is easy to cut costs from. But, the reality is that effective communication is essential for maintaining trust and confidence. It's about explaining the 'why' and 'how' the organisation is responding to challenging situations, ensuring everyone feels their interests are considered.
The Formality Effect in government communications
Getting the tone right is tough for brands and local government alike. They aim for authority, authenticity, and being user-friendly, often opting for a 'chatty' approach. Yet, new research proves that formal communication has more impact on influencing behavior. This brings up a debate on how formality can effectively drive behavior change.
Strategy + Impact is go!
I am absolutely delighted to share news that I am officially launching my consultancy, Strategy + Impact. It has been a long time coming and is both a reflection of my wanting to work in a different way but also to focus on where I think real difference can be made.
The culture of AI
AI is a platform shift that demands a change in how teams work - beginning with being comfortable in testing ideas rather than expecting technology to deliver a ‘final’ answer.
Translating leadership into action
A recent project with performance management firm, Jo Hopkins Consulting, has underlined one of the founding principles of Strategy & Impact. For leaders, and organisations, to realise growth they have to connect belief to behaviour. It demands strategy to be integrated with culture, communications and leadership. Above all, for more polyglots to be in senior leadership teams!
Newsflation and the impact on engagement
According to Press Gazette, newsflation has hit 13% for national print and 20% for online news behind a paywall. Soaring costs will likely accelerate the fragmentation of media audiences demanding organisations be more agile to changing trends - from how readers engage to how media organisations seek to partner.
A new year of hope
Welcome to the start of a new year which, amongst other things, will be defined by the sheer volume of elections taking place. In the UK, local elections will happen in May alongside those for the Mayor of London and (at some delayed point) a General Election.