Newsflation and the impact on engagement

Inflation is most often reported in terms of food, energy and fuel without considering how its broader impact. Interesting read from Press Gazette whose analysis reveals newsflation for national print of 13% while online paywall increases have averaged 20% year on year. With consumer CPI at 4.2%, this (according to Press Gazette) isn't greed from publishers, but an attempt to close the advertising revenue gap. Whatever the rationale, soaring newsflation will have serious implications for consumers and brands alike. An increasingly fragmented media ecosystem will demand organisations realign their approach to audience engagement and be more agile to changing trends - from how readers engage to how media organisations seek to partner.