About
Natalie Orringe, Founder
I launched Strategy + Impact as a specialist consultancy that helps leadership teams in highly regulated and highly scrutinised sectors connect strategy, culture and communications to accelerate growth. I work either as an interim strategic resource or with an Associate team to deliver rapid, targeted impact - whether driving transformation, managing crisis or enabling scale.
My approach is based on an award-winning career in the public, private and not-for-profit sectors with experience that spans brand strategy, corporate communications and executive leadership.
Following early roles in agency and public sector communications, I co-founded and scaled Teamspirit PR to multimillion turnover and multiple industry awards. Since then, I’ve held senior marketing and communications leadership roles at global reputation tech company, Access Intelligence PLC; global think tank, the Institute of Development Studies; and as Assistant Chief Executive – Chief Marketing Officer at the London Borough of Newham. This was the first CMO appointment in a London local authority. Most recently, I have worked for the UK’s largest housing association (Clarion Housing Group); and the UK’s fastest growing solar developer (Island Green Power).
Throughout my career, I have sought to support others, particularly people from underrepresented backgrounds. This included as a mentor and advisor to early-stage Founders. This experience led to Non-Executive Director roles at campaigning group, Good Business Pays, and for Sussex Weald Homes.
Alongside, for the past decade, I’ve been Trustee and Chair of Together Co, the Brighton & Hove charity tackling isolation through the UK’s largest befriending network.
Outside of work, I’m a proud mum to three mammals—two furry, one not—and happiest by the sea.
Jenni Lloyd, Associate
Over the years Jenni has worn many hats: digital designer and producer, facilitator and convenor, organisational development consultant, policy researcher and strategist. What’s stayed consistent is an interest in human behaviour and belief in the power of collective purpose. At Strategy + Impact, she partners with Natalie to provide a specialist focus on innovation within mission driven organisations.
Jenni's journey has taken her from helping grow the UK's first social media agency, founding a social innovation consultancy, to leading programmes at Nesta that influenced national policy, to shaping practice and strategy at Collaborate CIC. Along the way, she's supported public sector innovators, community leaders, funders, and creative organisations to rethink how change happens - and to design it collaboratively.
Strategy + Impact Associates
The way that organisations need external consultancy has changed. More than ever, leaders need agile, scaleable and expert resource. So, at the outset of any project, I work with you to understand what capabilities are needed, where existing resource can be utilised and the exact expertise for greatest impact.
I then build the best team for your needs using my network of award winning brand, communications, media, marketing, creative and leadership specialists. In this way, teams are built to you and ready to be scaled based on results.