About
I am Natalie Orringe, Founder of Strategy + Impact. The 'red thread' in all I do is to inspire positive impact in the teams and organisations I work with. My approach is based on a career that spans brand communications and leadership in the public, private and not-for-profit sectors. Highlights include Founding then leading agency, Teamspirit PR, to multimillion turnover and multiple industry awards; then transitioning into marketing leadership with roles at Access Intelligence PLC and as Assistant Chief Executive - Chief Marketing Officer for the London Borough of Newham. This was the first Chief Marketing Officer role in a London Borough. Alongside, I am dedicated to learning and volunteering. I am Non-Executive Director for Good Business Pays; previous Chair now Trustee for TogetherCo, a charity tackling social health; and mentor to young leaders.
Outside of work, I am a mum to three mammals - two furry and one non-furry - and mainly found close to the sea.
Charlotte Broadribb is a Founding Associate of Strategy + Impact. She is a Brand Consultant and Creative Strategy Director with over 20 years’ experience in brand, marketing, advertising, communications, culture change and transformation programmes.
As a Conceptual Creative, Charlotte is an expert in developing insight driven strategies and visionary thinking for clients in the UK and globally. She specialises in the interaction between people and places, working predominantly with clients operating in the built environment and services spaces. Key clients span local and national government including the Thames Estuary Growth Board, Waltham Forest, Royal Borough of Kensington & Chelsea, Birmingham City Council, Havering Council, Whipps Cross Hospital, and Islington Council.
Charlotte’s approach leads to strategies that engage target audiences, driving awareness and footfall alongside direclty generating revenue. Prior 2012, Charlotte founded COLAB London, a virtual, collaborative, creative consultancy offering an alternative to the traditional advertising, digital or marketing agency; working with a flexible team of freelance designers, developers and film makers.
Beyond work, Charlotte is an avid photographer and passionate about design.
Strategy & Impact Associates
The way that organisations need external consultancy has changed. More than ever, leaders need agile, scaleable and expert resource. So, at the outset of any project, we work with you to understand what capabilities are needed, where existing resource can be utilised and where external expertise will add greatest value.
We then build the best team for your needs using our network of award winning freelance brand, communications, media, marketing, creative and leadership experts. In this way, teams are built to your resource needs - and scaled based on impact against your strategic objectives.
