Frequently Asked Questions

I work with purpose-led organisations in highly regulated sectors including government, planning, housing, energy, health, financial services and charity.

What sectors do you specialise in?

What size of organisation do you work with?

I've advised organisations of every size, from working with the Founders of start-ups preparing to scale to Board and Executive teams of large organisations transforming operational delivery.

I provide consultancy in three key areas:

  • Leadership activation - Growth strategy, narrative development, presentation training, media relations and investor communications

  • Communications amplification - Brand and marketing strategy, creative development, integrated campaigning, crisis management, PR and media relations, and AI evaluation

  • Strategy acceleration - Audience research, competitor analysis, market positioning, internal culture change and reputational transformation

What services do you offer?

I combine board-level insight, C-suite leadership with award winning hands-on communications capability. I've been a Founder of a Top 50 PR agency, Chief Marketing Officer for a FTSE 350 SaaS group and Assistant Chief Executive - Chief Marketing Officer of a £1.1bn local authority. My experience means I work with clients as an extension of their leadership teams, providing strategic clarity, focus, pace and trusted counsel.

What experience do you bring?

How do you measure communications impact?

I use audience insight to develop clear, consistent and compelling communications that build trust in the organisation and its leadership. Success is measured through measurable outcomes tied to strategic goals - whether that's growth, reputation, culture or change.

When should organisations work with Strategy + Impact?

When the stakes are high, the environment is complex and clarity is essential. Typically, organisations come to me when they're navigating change, managing reputational risk or looking to unlock growth. I work where internal alignment is complex or external risk is high.

I combine strategic leadership with award winning hands-on communications expertise. My career spans public, private and third sectors. I’ve been a Founder, Assistant Chief Executive and Chief Marketing Officer. Beyond my executive roles, I'm an experienced Non-Executive Director and Chair of Trustees in the housing and charity sector. I am also a mentor and LGBTQI+ advocate.

What makes your approach different?

I work as a senior partner to my clients, typically operating as an extension of their leadership teams either on a project or interim basis. At the outset of any project, I work with you to understand what capabilities are needed, where existing resource can be utilised and the exact expertise for greatest impact. If required, I can then build the best team for your needs using my network of award winning brand, communications, media, marketing, creative and leadership specialists. This approach means teams are built to you and ready to be scaled based on results.

How do you work with clients?