The culture of AI

I've been having lots of conversations this week on #AI having begun (very slowly) to use ChatGPT to shape ideas and planning. I've been very lucky to have time with the inspiring Antony Mayfield who has created a 'ground up' approach to developing generative AI capability in marketing teams. This starts with acknowledging that AI really only delivers great results when there is commitment to finding an answer rather than an expectation of receiving the 'right' one immediately. This requires a culture shift to enabling teams to be comfortable in ambiguity, open to having conversations to test ideas before they launch.

Beyond a need to think differently when using AI, another light bulb moment was realising that AI is a platform shift. We’re at only the very earliest stages of realising how it will disrupt how we live and work but this will accelerate once we go from using AI to improve problems we have now to applying it to wholly new questions. Judging by the scale of corporate interest - and investment in AI - the adoption and scaling in use of AI will be fast. Credit to Benedict Evans for his analysis of where AI is today including this summary of corporate management exposure.