According to Press Gazette, newsflation has hit 13% for national print and 20% for online news behind a paywall. Soaring costs will likely accelerate the fragmentation of media audiences demanding organisations be more agile to changing trends - from how readers engage to how media organisations seek to partner.

Welcome to the start of a new year which, amongst other things, will be defined by the sheer volume of elections taking place. In the UK, local elections will happen in May alongside those for the Mayor of London and (at some delayed point) a General Election.