As the dust settles after the US election, analysis has focussed on the factors that led to Trump securing the popular vote. The first ‘podcast election’ demonstrates how this medium can connect leaders with ‘new’ audiences in a format that demands authenticity, honesty and adaptability to unexpected questions.

Behaving with authenticity on a podcast stands to gain a leader (and their organisation) not just visibility, but a meaningful, lasting connection with their audience. It demands communicators embrace the challenge of the format and consider podcasts as crucial to achieving awareness and engagement.