LEADERSHIP COMMUNICATIONS THAT TURNS STRATEGY TO IMPACT

When navigating change, managing reputational risk or unlocking growth, the challenge is the same. Building understanding and trust that inspires action towards a strategic goal.

I founded Strategy + Impact to help leadership teams turn ambition into delivery, culture into reputation and plans into measurable, lasting results. My approach is based on experience as a Board Director, Founder, and C-suite communications leader, where I learnt that transformation only happened when strategy was put into action through leadership, culture and communication.

What I do

I work with organisations when the stakes are high, the environment is complex and clarity is essential. Whether the challenge is growth, reputation, culture or change, I bring a proven approach that connects leadership to narrative, engagement and delivery. Clients value my ability to deliver strategic clarity and hands-on capability that makes an impact, fast.

Where I specialise

I support leadership teams in highly regulated sectors including:

• Local government

• Planning and infrastructure

• Housing

• Energy

• Health

• Financial services

• Charity and social impact.

I advise organisations of every size, from start-ups preparing to scale to large organisations transforming operational delivery. In each case, I act as a senior partner to executive teams and Boards, helping them cut through complexity to deliver results at pace.

Why work with me

My approach is based on a career that includes senior leadership experience across public, private and third sectors. I’ve been:

• Founder of a Top 50 PR agency

• Chief Marketing Officer for a FTSE 350 SaaS group

• Assistant Chief Executive - Chief Marketing Officer of a £1.1bn local authority

• Non-Executive Director

• Chair of Trustees.

I combine board-level insight with expertise in strategy, brand, communications and issues management. For my clients, I am an extension of their leadership teams, providing focus, pace and trusted counsel, especially where internal alignment is complex or external risk is high.

How I work

My work is shaped by a commitment to inclusion and innovation. As a mentor and LGBTQI+ advocate, I bring a values-led perspective to leadership and culture.

I’m passionate about the potential for AI and data to improve communications and engagement by strengthening audience insight. Whether the audience is customers, employees, residents, stakeholders, investors or policymakers, I use evidence to develop clear, consistent and compelling communications that build trust in the organisation and its leadership.

If you’re navigating complexity, I can help.